Digital Transformation
Advisory
Assess organisational needs, prioritise opportunities and shape practical roadmaps for technology adoption and change.
For more than 20 years, I have designed curricula, developed educational programmes and led training that connects rigorous knowledge with real-world practice.

PhD in Economics and Business
University of Granada · Cum Laude
Master’s in Economics
University of Granada
Master’s in Informatics Engineering
University of Aleppo · Artificial Intelligence
I design learning experiences that develop understanding, judgement and the confidence to apply new skills.
I’m an academic, digital transformation consultant and generative AI educator with more than two decades of experience in curriculum design, programme development, academic supervision and course delivery.
My background combines behavioural economics with technology. I use both to shape learning journeys that support engagement and sustained participation, with online completion reaching 91% in selected programmes.
My academic experience includes postdoctoral research at the University of Salamanca and management of the Economic Experimentation Laboratory at the University of Granada. These foundations inform how I translate research into practical education for government, business and university audiences.
Collaborate on digital transformation, behavioural insights and practical AI capability. Each engagement is shaped around your organisation, people and priorities.
Assess organisational needs, prioritise opportunities and shape practical roadmaps for technology adoption and change.
Apply behavioural insights to decision-making, engagement and the design of more effective learning and organisational initiatives.
Equip leaders and senior management to evaluate AI opportunities, set priorities and guide informed adoption.
Develop practical AI skills for business and digital work, including workflows, data analysis and dashboards.
Build accessible foundations, practical prompting skills and the confidence to use AI in everyday tasks.
Design and build task-focused AI agents, connecting tools, plugins and APIs into practical workflows with human oversight.
The aim is lasting capability: a mindset and a method participants can use as tools evolve. Theory is reinforced through guided practice and work-relevant projects.
Build a clear understanding of artificial intelligence, generative AI and the possibilities and limitations of language models.
Frame tasks, design effective instructions, evaluate outputs and develop reusable assistants and task-specific skills.
Explore agentic AI, plugins and API concepts to connect tools and create useful end-to-end workflows.
Analyse data, build dashboards and apply connected tools to projects drawn from participants’ working environments.
ChatGPT · Gemini · NotebookLM · Manus · Replit
The depth, sequence and toolset are tailored to each audience.Dozens of programmes designed and delivered for international organisations, universities, public institutions and businesses, including engagements through delivery partners.
Developed and supervised specialised training programmes, combining digital skills education with behavioural insights to strengthen engagement and completion.
Examples include Maharat min Google and the Meta Certified Digital Marketing Associate programme.
Contributed to policy work on using emerging technologies to facilitate intra-Arab trade, alongside reports, training materials and capacity-building programmes.
Work connects institutional priorities with the knowledge practitioners need to implement them.
Examples span AI adoption with the Digital Government Authority, AI agents with Elm, AI fundamentals with DEWA, and digital transformation in banking.
Other engagements include executive education, workplace productivity and technology integration.
Moments from in-person programmes, where ideas become shared discussion and practical work.

Dr Fadi Amroush at the Digital Government Authority AI concepts and applications programme.

Dr Fadi Amroush at the Elm autonomous AI agents and adaptive systems programme.

Participants working together during an in-person training workshop.
Selected organisations connected to my training, consulting and education work, including engagements delivered through partners.
United Nations · ESCWA
Google
Meta
Digital Government Authority
Ministry of Finance · Saudi Arabia
solutions by stc
Royal Commission for Jubail and Yanbu
Dubai Electricity & Water Authority
Ministry of Labour · Oman
Syrian Forum
COSV
German Energy Academy in JordanResearch, study and educational engagements.
Damascus University · Syria
HIAST Centre for Innovation & Entrepreneurship
Abu Dhabi School of Management
Fujairah University
United Arab Emirates University
National College of Automotive Technology · Oman
University of Salamanca
University of GranadaUniversity of Granada
PhD, Economics and Business · Cum Laude
Economic Experimentation Laboratory Manager
University of Salamanca
Visiting Postdoctoral Researcher
Experimental economics and decision-making
University of Santiago de Compostela
PEAC Research Visit Grant · 2014
Selected academic work in artificial intelligence, behavioural economics and decision support, alongside public learning resources.
Al-Jawaab at Qur’an QA 2023 Shared Task
Read the paper ↗RESEARCH · ECONOMICS & AIResearch at the intersection of experimentation, behaviour and machine learning.
Explore the research ↗DOCTORAL RESEARCH · UNIVERSITY OF GRANADAThree essays on informatics decision support systems in product selection.
Explore the doctoral thesis ↗Let’s shape your next consulting engagement, AI learning
programme or intelligent agent solution.